Wheels magazine cover

Wheels
media kit

Wheels

Wheels is Australia's only general interest motoring magazine. Where other motoring titles target tightly focused tribal audiences, Wheels aims for a broader appeal. As well as news and reviews on new models, the magazine takes an interest in - and a position on - issues such as cost of car ownership, the environment, road safety, and technology. As one of Australia's oldest and most respected titles, Wheels fills a unique niche, serving as consumer guide, news source, opinion leader, and popular entertainment medium. Few titles combine Wheels' hands-on practicality and depth of subject knowledge with its high standards of creative writing and photography.

Subscribe to Wheels

www.wheelsmag.com.au

Photo of Ged Bulmer Editor Ged Bulmer
"Wheels has come to be regarded as Australia's foremost automotive authority - a position it has maintained since its launch in May 1953."

Wheels
fast facts

Circulation:
56,625 (ABC July 09 - Dec 09)
Readership:
337,000 (RMR Apr 09 - Mar 10)
Cover Price:
$8.75
Core Target:
Motoring enthusiasts and buyers
Editor:
Ged Bulmer
National Sales Manager:
Matthew O'Malley
Frequency:
Monthly
Content:
Cars, automotive popular culture

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